Logorama Rant

The entire film of Logorama is supposed to depict Los Angeles, and it’s told through the use of evolution of historical logos and mascots. This whole film was basically a huge metaphor. The world of the film presents an occupied world of brands which play off their artificially-crafted meanings and the creators make gags with them. From the beginning, I was completely hooked and I think it was the fact that the creators chose such unusual characters while including a genre of action/crime. People never look at Ronald McDonald as the bad guy, after all he gives us “good” tasting food; however, when he runs into Weight Watchers and dies I couldn’t help but crack up. It’s clear to see much of this film was very carefully planned out.

While I do think this film was definitely created to shock I still believe it was still trying to make a point, it has a deeper meaning. The only thing I’m certain on is that this is NOT an example of product placement considering the fact that mustachioed Pringles man is a crude, groping animal, we could all agree this would be a horrific choice to promote potato chips. So, what exactly is this film trying to tell us? While watching, as I said before, I was completely hooked because of how many logos there were and the way these logos were presented within the film was extremely pleasing. However, there is a reason why this is so pleasing and it’s the fact that graphic designers literally make these logos to satisfy the consumer. This world is completely brand-dominated and while it looks beautiful the consequences of this is that everyone thinks it’s beautiful! So, we are basically stuck living in this brand-dominated world like Logorama, scary.